Ad verification company Integral Ad Science (NASDAQ:IAS) will be reporting earnings this Thursday after market hours. Here's what to look for. Integral Ad Science beat analysts' revenue expectations ...

As artificial intelligence rapidly reshapes digital advertising, marketers face a critical new challenge: ensuring brand safety and suitability within dynamic, generative AI-native environments.

Integral Ad Science has filed proposed terms for a $240 million U.S. IPO. The firm provides online digital advertising monitoring and verification services to organizations worldwide. IAS is ...

Making Science, a leading global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative generative AI technology comes to PMax with the goal ...

Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use ...

Integral Ad Science Holding Corp. (IAS) reported its Q3 2023 financial results on November 2, 2023, beating revenue but missing consensus earnings estimates. The firm provides organizations with ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday ...

Integral Ad Science, a global platform specializing in media measurement and optimization, recently announced a significant development. The company has entered into a definitive agreement to be ...

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side ...

Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership ...